Faza 3.5+3.6+4+5: Marketing, Reports, Provisioning, PWA

═══ Faza 3.5: Marketing ═══
Schema: msg_templates, marketing_channels, calls
Modele cu logică:
- MessageTemplate::render($context) — substituie {key} tokens
- MarketingChannel: roi/conversion_rate/cost_per_lead computed attrs
- Call: duration_formatted helper

Resources Filament (group Marketing):
- MessageTemplateResource: 5 canale (telegram/whatsapp/viber/sms/email)
- MarketingChannelResource: budget vs revenue cu ROI live calculat
- CallResource: in/out/missed cu filtre azi/missed

═══ Faza 3.6: Analytics ═══
Custom Filament Page Reports cu 6 rapoarte tab-uite:
- Finanțe: încasări/cheltuieli/profit/datorii + breakdown pe metodă/categorie
- Încărcare: fișe deschise/închise + breakdown pe status
- Mecanici: ore lucrate, manopere, venit per mecanic
- Manopere top: cele mai frecvente cu nr/ore/venit
- Piese: top vândute + low-stock
- Clienți: noi în perioadă + lead-uri pe sursă
Selector perioadă: azi / săptămâna / luna / luna trecută / anul

═══ Faza 4: Central provisioning ═══
- CoolifyClient service (Coolify v4 REST API wrapper)
- CompanyProvisioner: creează Company + admin user + roles + adaugă
  subdomeniul în Coolify FQDN + trigger redeploy automat
- CreateCompany page override → folosește provisioner, returnează
  notificare cu credentialele admin
- Form CompanyResource extins cu admin_name/email/password (vizibil doar create)
- Action 'Suspendă' / 'Activează' pe table cu confirmation

Env vars necesare în Coolify pentru provisioning auto:
  COOLIFY_API_URL=http://65.21.20.141:8000
  COOLIFY_API_TOKEN=<token>
  COOLIFY_APP_UUID=g13hlrpd5g44zxl5af3ktio2

═══ Faza 5: PWA + branding ═══
- Route /manifest.json dinamic per tenant (nume, theme color, icons)
- Route /sw.js — service worker minimal (cache shell + static)
- TenantPanelProvider renderHook HEAD_END — link manifest + theme-color
  + apple-mobile-web-app meta
- TenantPanelProvider renderHook BODY_END — registrare service worker

Seed extins:
- 5 template-uri mesaje (programare/auto-gata/reminder/ITP/felicitare)
- 5 canale marketing (Google Ads/FB/IG/Telegram/Recomandări)
- 2 apeluri demo

Total Filament tenant routes: 81.

app/Filament/Tenant/Resources/CallResource.php

@@ -0,0 +1,102 @@
+<?php
+
+namespace App\Filament\Tenant\Resources;
+
+use App\Filament\Tenant\Resources\CallResource\Pages;
+use App\Models\Tenant\Call;
+use App\Models\Tenant\Client;
+use Filament\Actions;
+use Filament\Forms;
+use Filament\Resources\Resource;
+use Filament\Schemas;
+use Filament\Schemas\Schema;
+use Filament\Tables;
+use Filament\Tables\Table;
+
+class CallResource extends Resource
+{
+    protected static ?string $model = Call::class;
+
+    protected static string|\BackedEnum|null $navigationIcon = 'heroicon-o-phone';
+
+    protected static ?string $navigationLabel = 'Apeluri';
+
+    protected static string|\UnitEnum|null $navigationGroup = 'Marketing';
+
+    protected static ?string $modelLabel = 'apel';
+
+    protected static ?string $pluralModelLabel = 'apeluri';
+
+    protected static ?int $navigationSort = 62;
+
+    public static function form(Schema $schema): Schema
+    {
+        return $schema->components([
+            Schemas\Components\Section::make('Apel')
+                ->columns(2)
+                ->schema([
+                    Forms\Components\DateTimePicker::make('called_at')->label('Data & ora')->default(now())->required(),
+                    Forms\Components\Select::make('direction')
+                        ->options(Call::DIRECTIONS)
+                        ->default('incoming')
+                        ->required(),
+                    Forms\Components\TextInput::make('phone')->label('Telefon')->tel()->required()->maxLength(40),
+                    Forms\Components\Select::make('status')
+                        ->options(Call::STATUSES)
+                        ->default('answered')
+                        ->required(),
+                    Forms\Components\TextInput::make('duration_sec')->label('Durată (sec)')->numeric()->default(0),
+                    Forms\Components\Select::make('client_id')
+                        ->label('Client')
+                        ->options(fn () => Client::pluck('name', 'id'))
+                        ->searchable(),
+                ]),
+            Forms\Components\Textarea::make('notes')->label('Notițe')->columnSpanFull()->rows(2),
+        ]);
+    }
+
+    public static function table(Table $table): Table
+    {
+        return $table
+            ->columns([
+                Tables\Columns\TextColumn::make('called_at')->label('Data')->dateTime('d.m.Y H:i')->sortable(),
+                Tables\Columns\TextColumn::make('direction')
+                    ->formatStateUsing(fn ($s) => Call::DIRECTIONS[$s] ?? $s)
+                    ->badge()
+                    ->colors([
+                        'success' => ['incoming'],
+                        'info' => ['outgoing'],
+                        'danger' => ['missed'],
+                    ]),
+                Tables\Columns\TextColumn::make('phone')->copyable()->searchable(),
+                Tables\Columns\TextColumn::make('client.name')->label('Client')->placeholder('—'),
+                Tables\Columns\TextColumn::make('duration_formatted')->label('Durată')->state(fn (Call $r) => $r->duration_formatted),
+                Tables\Columns\TextColumn::make('status')
+                    ->formatStateUsing(fn ($s) => Call::STATUSES[$s] ?? $s)
+                    ->badge(),
+            ])
+            ->filters([
+                Tables\Filters\SelectFilter::make('direction')->options(Call::DIRECTIONS),
+                Tables\Filters\Filter::make('today')
+                    ->label('Astăzi')
+                    ->query(fn ($q) => $q->whereDate('called_at', today())),
+                Tables\Filters\Filter::make('missed')
+                    ->label('Pierdute')
+                    ->query(fn ($q) => $q->where('direction', 'missed')->orWhere('status', 'missed')),
+            ])
+            ->actions([
+                Actions\EditAction::make(),
+                Actions\DeleteAction::make(),
+            ])
+            ->defaultSort('called_at', 'desc');
+    }
+
+    public static function getPages(): array
+    {
+        return [
+            'index' => Pages\ListCalls::route('/'),
+            'create' => Pages\CreateCall::route('/create'),
+            'edit' => Pages\EditCall::route('/{record}/edit'),
+        ];
+    }
+}