Faza 3.5+3.6+4+5: Marketing, Reports, Provisioning, PWA

═══ Faza 3.5: Marketing ═══
Schema: msg_templates, marketing_channels, calls
Modele cu logică:
- MessageTemplate::render($context) — substituie {key} tokens
- MarketingChannel: roi/conversion_rate/cost_per_lead computed attrs
- Call: duration_formatted helper

Resources Filament (group Marketing):
- MessageTemplateResource: 5 canale (telegram/whatsapp/viber/sms/email)
- MarketingChannelResource: budget vs revenue cu ROI live calculat
- CallResource: in/out/missed cu filtre azi/missed

═══ Faza 3.6: Analytics ═══
Custom Filament Page Reports cu 6 rapoarte tab-uite:
- Finanțe: încasări/cheltuieli/profit/datorii + breakdown pe metodă/categorie
- Încărcare: fișe deschise/închise + breakdown pe status
- Mecanici: ore lucrate, manopere, venit per mecanic
- Manopere top: cele mai frecvente cu nr/ore/venit
- Piese: top vândute + low-stock
- Clienți: noi în perioadă + lead-uri pe sursă
Selector perioadă: azi / săptămâna / luna / luna trecută / anul

═══ Faza 4: Central provisioning ═══
- CoolifyClient service (Coolify v4 REST API wrapper)
- CompanyProvisioner: creează Company + admin user + roles + adaugă
  subdomeniul în Coolify FQDN + trigger redeploy automat
- CreateCompany page override → folosește provisioner, returnează
  notificare cu credentialele admin
- Form CompanyResource extins cu admin_name/email/password (vizibil doar create)
- Action 'Suspendă' / 'Activează' pe table cu confirmation

Env vars necesare în Coolify pentru provisioning auto:
  COOLIFY_API_URL=http://65.21.20.141:8000
  COOLIFY_API_TOKEN=<token>
  COOLIFY_APP_UUID=g13hlrpd5g44zxl5af3ktio2

═══ Faza 5: PWA + branding ═══
- Route /manifest.json dinamic per tenant (nume, theme color, icons)
- Route /sw.js — service worker minimal (cache shell + static)
- TenantPanelProvider renderHook HEAD_END — link manifest + theme-color
  + apple-mobile-web-app meta
- TenantPanelProvider renderHook BODY_END — registrare service worker

Seed extins:
- 5 template-uri mesaje (programare/auto-gata/reminder/ITP/felicitare)
- 5 canale marketing (Google Ads/FB/IG/Telegram/Recomandări)
- 2 apeluri demo

Total Filament tenant routes: 81.

database/migrations/2026_05_06_210001_create_marketing_tables.php

@@ -0,0 +1,76 @@
+<?php
+
+use Illuminate\Database\Migrations\Migration;
+use Illuminate\Database\Schema\Blueprint;
+use Illuminate\Support\Facades\Schema;
+
+return new class extends Migration
+{
+    public function up(): void
+    {
+        Schema::create('msg_templates', function (Blueprint $t) {
+            $t->id();
+            $t->foreignId('company_id')->constrained()->cascadeOnDelete();
+            $t->string('name');
+            $t->string('channel');                       // telegram / whatsapp / sms / email / viber
+            $t->string('subject')->nullable();
+            $t->text('body');                            // poate avea {name}, {car}, {date} ...
+            $t->json('variables')->nullable();           // [['key'=>'name','label'=>'Nume client']]
+            $t->boolean('is_active')->default(true);
+            $t->timestamps();
+            $t->softDeletes();
+
+            $t->index(['company_id', 'channel']);
+            $t->index(['company_id', 'is_active']);
+        });
+
+        Schema::create('marketing_channels', function (Blueprint $t) {
+            $t->id();
+            $t->foreignId('company_id')->constrained()->cascadeOnDelete();
+            $t->string('name');                          // Google Ads, FB, IG, Telegram, ...
+            $t->string('icon', 16)->nullable();          // emoji
+            $t->string('color', 16)->nullable();
+            $t->decimal('budget_monthly', 12, 2)->default(0);
+            $t->decimal('spent_monthly', 12, 2)->default(0);
+            $t->unsignedInteger('leads_count')->default(0);
+            $t->unsignedInteger('converted_count')->default(0);
+            $t->decimal('revenue', 12, 2)->default(0);
+            $t->boolean('is_active')->default(true);
+            $t->text('notes')->nullable();
+            $t->timestamps();
+            $t->softDeletes();
+
+            $t->index(['company_id', 'is_active']);
+        });
+
+        Schema::create('calls', function (Blueprint $t) {
+            $t->id();
+            $t->foreignId('company_id')->constrained()->cascadeOnDelete();
+            $t->foreignId('client_id')->nullable()->constrained()->nullOnDelete();
+            $t->foreignId('lead_id')->nullable()->constrained()->nullOnDelete();
+            $t->foreignId('user_id')->nullable()->constrained()->nullOnDelete();
+
+            $t->string('direction');                     // incoming / outgoing / missed
+            $t->string('phone');
+            $t->timestamp('called_at');
+            $t->unsignedInteger('duration_sec')->default(0);
+            $t->string('status')->default('answered');   // answered / missed / busy / no_answer
+            $t->string('recording_url')->nullable();
+            $t->text('notes')->nullable();
+            $t->boolean('lead_created')->default(false);
+            $t->timestamps();
+            $t->softDeletes();
+
+            $t->index(['company_id', 'called_at']);
+            $t->index(['company_id', 'direction']);
+            $t->index(['company_id', 'phone']);
+        });
+    }
+
+    public function down(): void
+    {
+        Schema::dropIfExists('calls');
+        Schema::dropIfExists('marketing_channels');
+        Schema::dropIfExists('msg_templates');
+    }
+};